TGC

What Swell controls vs Framer

TGC

What Swell controls vs Framer

What Swell controls vs Framer

Understand which platform controls what data so you know where to make changes.

The simple rule

Swell is the source of truth for all product and commerce data.

Framer controls design, layout, and styling.

Detailed breakdown

Swell controls (commerce data)

Data

Managed in

Notes

Product titles

Swell

Sync to update canvas

Product descriptions

Swell

Sync to update canvas

Product images

Swell

Sync to update canvas

Prices

Swell

Live site fetches automatically

Sale prices

Swell

Live site fetches automatically

Variants (options)

Swell

Live site fetches automatically

Inventory/stock

Swell

Live site fetches automatically

Categories

Swell

Sync to update canvas

Checkout

Swell

Hosted checkout page

Orders

Swell

Order management in Swell dashboard

Customers

Swell

Customer data in Swell dashboard

Framer controls (design)

Data

Managed in

Notes

Page layouts

Framer

Design freely

Component styling

Framer

Fonts, colours, spacing, etc.

Navigation

Framer

Menu structure, links

Static content

Framer

About pages, contact info, etc.

Animations

Framer

Transitions, hover effects

Responsive design

Framer

Breakpoints, mobile layouts

Can I edit products in Framer CMS?

Technically yes, but don't. Any edits you make in Framer CMS will be overwritten on the next sync.

The CMS is a design snapshot, not a database. Always make product changes in Swell.

What happens if data conflicts?

The live site always wins. If your canvas shows "$50" but Swell has "$45", customers will see $45.

This is intentional — Swell is the source of truth for commerce.